About Us

Introduction of Farm Rootz

FarmRootz is a food start-up, headquartered in Delhi NCR.

FarmRootz stands for Natural, Authentic, Quality Spices at Affordable Prices - Straight from the Farm.

FarmRootz is in business of providing spices from best in class natural ingredients.

We believe and understand that food in India is diverse and culturally nuanced, hence, we explore and bring artisanal flavours to give you the authentic taste which is hard to find otherwise.

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Certified Products

Spices certified for quality, safety, and authenticity assurance.

We Deal in Various Natural and Organic Products!


Management Profile

The company has been promoted by Rahul Anand and Deepak Thareja.

Rahul Anand


Rahul Anand is a serial entrepreneur and brings with him 25+ years of experience in various domains including start-ups, marketing and advertising industry. Prior to FarmRootz, Rahul Anand has also been a co-founder of an intimate hygiene start-up i.e. Sirona Hygiene Private Limited between 2013-2015. Rahul conceptualized entire Peebuddy at Sirona Hygiene Private Limited and eventually launched it with other co-founders. Rahul took an exit from Sirona Hygiene Private Limited in 2015. Apart from having business interests in India, Rahul has business interests in Canada as well.

Deepak Thareja


Deepak Thareja has 22+ years of experience in financial services industry and start-ups. Deepak Thareja is a B. Tech. in Dairy Technology and PGBDM from Fore School of Management, New Delhi. Deepak worked with likes of A.V. Birla Financial Services, BHW Birla Group, Reliance Capital Group, HSBC Life JV and JPRMS & Co, CAs. Deepak also worked with Sirona Hygiene Private Limited between 2015-2017 as Co-founder and was responsible for company’s sales and distribution functions.